Proven strategies for running ad campaigns on Meta and other platforms—designed specifically for artists, studios, and galleries looking to grow their audience.
By now, you’ve stopped chasing vanity metrics (Part 1), and you’re rethinking your targeting (Part 2). But if you’re still […]
Meta Ads for Creators, Part 3: Track These Metrics or Don’t Bother Advertising Read Post »
In Part 1, we exposed the real purpose of Meta Ads: acquisition. Not fluff. Not feel-good metrics. Not brag-worthy screenshots.
Meta Ads for Creators, Part 2: You’re Targeting the Wrong People Read Post »
Spoiler: If you’re still obsessing over “pretty” metrics like CPA or ROAS, you’re already missing the point. Let’s be real—too
