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Marketing, Meta Ads & Paid Media

Meta Ads for Creators, Part 3: Track These Metrics or Don’t Bother Advertising

marionzoe.com / 25/04/2025

By now, you’ve stopped chasing vanity metrics (Part 1), and you’re rethinking your targeting (Part 2). But if you’re still […]

Meta Ads for Creators, Part 3: Track These Metrics or Don’t Bother Advertising Read Post »

Marketing, Meta Ads & Paid Media

Meta Ads for Creators, Part 2: You’re Targeting the Wrong People

marionzoe.com / 23/04/2025

In Part 1, we exposed the real purpose of Meta Ads: acquisition. Not fluff. Not feel-good metrics. Not brag-worthy screenshots.

Meta Ads for Creators, Part 2: You’re Targeting the Wrong People Read Post »

Marketing, Meta Ads & Paid Media

Stop Wasting Money on Useless Metrics — What Meta Ads Really Means for Galleries, Design Studios & Independent Creators

marionzoe.com / 21/04/2025

Spoiler: If you’re still obsessing over “pretty” metrics like CPA or ROAS, you’re already missing the point. Let’s be real—too

Stop Wasting Money on Useless Metrics — What Meta Ads Really Means for Galleries, Design Studios & Independent Creators Read Post »

Copyright © 2025 | Designed & developed with love — by Marion Zoé.

Based in Mexico City & Lisbon — and often on the move, wherever artistic curiosity leads us.

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