MARKETING · GROWTH · GO-TO-MARKET
Building and leading the marketing, growth & go-to-market functions behind ambitious startups.
10+ years of international experience across the US, Latin America (from Mexico) and Europe (France, Spain & Portugal). Board Member of French Tech Portugal.
Building the function behind growth.
Startups move fast. Products evolve, markets open, teams expand, and initiatives multiply. But marketing, growth and go-to-market don't always evolve as one connected function.
That's where I come in.
With over a decade of international experience, I work at the intersection of strategy, leadership and execution, connecting positioning, acquisition, growth, market expansion, teams and systems.
Not just to make things more structured, but to build the capabilities companies need for their next stage of growth.
International experience
Built across markets. Shaped by different perspectives.
From the United States to Latin America and Europe, my career has been shaped by working across markets, cultures and stages of growth.
Based in Lisbon, with experience spanning France, Spain, Portugal, the US and Latin America, including work from Mexico across the region.
That international perspective informs how I approach positioning, growth opportunities, market entry and go-to-market execution.
United States
New York · Miami · San Francisco
Latin America
From Mexico · Regional markets
Europe
France · Spain · Portugal
02 / Expertise
Three disciplines.
One connected approach.
Marketing
Positioning, brand strategy, product marketing, storytelling and the foundations that connect a product to its market.
Growth
Acquisition, experimentation, conversion, lifecycle, data and the systems that turn learning into repeatable growth.
Go-to-Market
Market intelligence, market entry, launch strategy, distribution, commercial alignment and execution across markets.
03 / Currently building
CMO · Early-stage tech startup
Building and leading the marketing, growth and go-to-market function for an early-stage technology company.
From positioning and product storytelling to acquisition, growth experimentation and GTM execution, the work spans strategy, operations and the systems connecting them.
With an AI-native approach to how the function is designed, operated and continuously improved.
04 / Independent research lab
AiREA: Rethinking marketing. One system at a time.
An independent AI-native marketing lab built on 10+ years of experience across marketing, growth and go-to-market.
A space to connect accumulated knowledge, research and hands-on experimentation, exploring how AI changes the way marketing functions are designed, connected and operated.
Research, experiments and working prototypes. Grounded in the realities of early-stage startups.
05 / Ecosystems & communities
Beyond the work.
Building connections between people, ideas and ecosystems.
Beyond my professional work, I contribute to startup and community initiatives, from supporting French entrepreneurship internationally to participating in Lisbon's technology and creative ecosystems.