MARKETING · GROWTH · GO-TO-MARKET
Building and leading the marketing, growth & go-to-market functions behind ambitious startups.
10+ years of international experience across the US, Latin America (from Mexico) and Europe (France, Spain & Portugal). Board Member of French Tech Portugal.
Building the function behind growth.
As startups grow, priorities shift and initiatives multiply. The challenge is to give marketing, growth and go-to-market a shared direction, with teams and systems that can carry it through.
I build and lead these connected functions, combining strategy, leadership and execution. That means setting priorities, aligning people and staying close to the work, from positioning and acquisition to market expansion.
The aim is a function that learns as it operates: customer insight informs decisions, experiments sharpen the approach, and teams turn that learning into action.
International experience
Built across markets. Shaped by different perspectives.
From the United States to Latin America and Europe, my career has been shaped by working across markets, cultures and stages of growth.
Based in Lisbon, with experience spanning France, Spain, Portugal, the US and Latin America, including work from Mexico across the region.
That international perspective informs how I approach positioning, growth opportunities, market entry and go-to-market execution.
United States
New York · Miami · San Francisco
Latin America
From Mexico · Regional markets
Europe
France · Spain · Portugal
02 / Expertise
Three disciplines.
One connected approach.
Marketing
Make the value clear. Positioning, product marketing and storytelling give Growth a sharper proposition to test and Go-to-Market a consistent story to take into each market.
Growth
Turn response into learning. Acquisition, conversion and lifecycle experiments reveal what resonates, feeding evidence back into positioning and market decisions.
Go-to-Market
Bring the approach to market. Market intelligence, distribution and commercial alignment connect the proposition to execution, while market feedback shapes the next round of marketing and growth decisions.
03 / Currently building
CMO · Early-stage tech startup
Building and leading the marketing, growth and go-to-market function for an early-stage technology company.
From positioning and product storytelling to acquisition, growth experimentation and GTM execution, the work spans strategy, operations and the systems connecting them.
With an AI-native approach to how the function is designed, operated and continuously improved. The practical questions this work raises also inform the research I explore independently through AiREA.
Portfolio in progress
Selected work and projects are being documented. In the meantime, curious about what I'm building? Let's connect on LinkedIn (opens in a new tab).
04 / Independent research lab
AiREA: Rethinking marketing. One system at a time.
AiREA is my independent AI-native marketing research and experimentation lab, informed by the realities of building and leading startup functions.
It gives me a space to investigate questions beyond day-to-day delivery: how AI can connect knowledge, workflows and decisions across marketing, growth and go-to-market.
Operational experience grounds the research. Research, experiments and working prototypes create room to question assumptions and explore new ways of working.
05 / Ecosystems & communities
Beyond the work.
Building connections between people, ideas and ecosystems.
Beyond my professional work, I contribute to startup and community initiatives, from supporting French entrepreneurship internationally to participating in Lisbon's technology and creative ecosystems.