Great projects are built together
From full website redesigns to hands-on strategic support, here’s a glimpse at some of the latest projects I’ve had the pleasure to lead — each one shaped by trust, creativity, and results that speak for themselves.
Full Website Redesign from Scratch
— ALRATITOstudio, Los Angeles
ALRATITOstudio is the creative space founded in L.A. by design curator and storyteller Nadia Guitteau. We met during Mexico City Art Week 2025 and clicked instantly — driven by a shared vision to reposition her gallery for an international audience while staying true to its artistic DNA.
What we built
We reimagined ALRATITOstudio’s digital presence through a full website rebuild — aligning design, content, and structure to better connect with collectors, collaborators, and design lovers worldwide:
● CRM-ready contact system + WhatsApp integration
● UX-optimized portfolio scaled to 30+ artists
● Clean archive for exhibitions and press
What we achieved together
Strategic clarity meets real-world results:
- All artists now accessible in under 2 clicks
- Site loads in 1.1s with 0 layout shift and 70ms block time — fast and frictionless
- Fully responsive: 47% of users now visit from mobile
- Google Analytics + Hotjar tracking implemented to guide continuous improvements
What they say
“Marion Zoé understood my vision instantly and brought it to life beautifully. She made the whole experience feel easy and inspired.” — Nadia Guitteau, founder of ALRATITOstudio
Expanding Influence Through Strategy & Presence
— Marion Friedmann Gallery, London
Marion Friedmann Gallery is an established gallery operating between London and Mexico City, with over 30 years of experience in collectible design and curatorial excellence. Founded by Austrian-born Marion Friedmann, the gallery bridges European design sensibilities with Latin American creative expression.
What we built together
Our partnership focused on amplifying the gallery’s voice across key channels while strengthening its presence during high-stakes moments:
- Strategic optimization of Social Media to increase visibility and engagement
- Full redesign of the gallery’s newsletter for more consistent communication
- Setup and use of communication & sales tools for in-person shows (QR codes, digital catalogs, etc.)
- Trusted gallery representation during major events — handling sales, inquiries, and client dialogue in Marion’s absence
Digital Presence & Audience Growth
What we achieved
- +125% in 90-day profile activity
- +128% increase in profile visits
- +13.3% organic follower growth
- But also… some other good numbers on the right →
Strategic goal: Attract a broader collector audience through relevant, curated content and community engagement.
On-Site Engagement & Fair Participation
What we activated
Participation in two major events during Mexico City Art Week 2025
→ Factoría de Nada & Unique Design X Fair
On-site implementation
- Managed digital catalogs and QR code experiences
- Provided digital engagement tools
- Supported real-time sales tracking
The gallery not only showed up — it stood out and converted interest into results.
From Vision to Visibility: Launching a New Space for Art Week
Factoría de Nada, Mexico City
Strategy, social presence & live communication
In 2025, three gallerists came together to open a new art space: Factoría de Nada. The grand opening took place just before Mexico City Art Week. Together, we created:
- A brand identity & guideline
- An Instagram account from scratch
- Live coverage of performances
- Real-time tracking of registrations and messages
From Presence to Influence
The Future Forward, NYC – Miami
Marketing repositioning, content pillars, and high-impact brand presence
The Future Forward is a NYC creative agency specializing in architecture and fashion. Award-winning in web development, we blend strategy, design, and technology to elevate brands.
A few compelling words can highlight key strengths and spark interest from future clients—prompting immediate engagement.
This collaboration centered on:
- Redefining the digital marketing strategy
- Producing fresh, impactful content
- Organizing high-profile events in NYC and Miami to boost industry visibility
Shaping a Public Voice with Purpose
a discreet CEO, Paris
Personal brand strategy for a leader at the crossroads of business and culture
One of my clients, an tech industry entrepreneur and art collectionneur who prefers to remain anonymous, entrusts me with managing his professional presence. With his time being so valuable, I handle:
- Optimizing his LinkedIn profile
- Planning & publishing weekly content → +62% profile visits, +23% post engagement
- But also some interesting numbers on the right →
- Finding new podcast and opportunities for interviews
- Promoting events where he speaks as a guest speaker
Storytelling & Strategy for a Movement-Driven Collective
AireLibre, Mexico
Turning data into action: automated systems to engage, convert, and grow.
Aire Libre is a step aside from the art world — they’re in sports. But their brand aesthetic was so strong, I couldn’t pass up the chance to collaborate.
Together, we achieved:
- Redesign of a service page with maximum optimization → +11% increase in new leads
- Creation of a marketing automation flow to promote the new service → 54% average open rate on the first email, 48% response rate, and 32% conversion into new clients
